west elm
Flash assets. 2009-2011.
To raise attention to more content in a finite space, west elm uses flash to provide the visitor with more information. In addition to more content, flash was seen as a way to actively engage customers in a market where competition for dollars is fierce. Researching and incorporating UX/UI practices was a major objective in order to keep customers engaged. All assets build using ActionScript 2.0.
Samples
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