west elm

Website Redesign. 2010.

In 2010, the west elm brand was heading in a new direction. Instead of maintaining the heavily modern, set-up and seemingly unordinarily clean brand, the brand moved towards a more editorial and hand-done look, while maintaining the modern feel. This was reflected in a shift in photography, design elements and page layouts. A before and after can be seen in the two screenshots shown above.

Visit the west elm site at www.westelm.com.