![](https://www.jonathanmonzon.com/wp-content/uploads/2019/01/WE-redesign2.png)
westelm Site Redesign
Date
July 2008 – April 2011
Location
San Francisco, CA
Role
Senior Creative Internet Coordinator
One of the big trends in home furnishings around 2010 was the adoption of “green” and “hand-crafted” goods. With this pivot in brand messaging, there was a need to refresh the look and feel of the site, in addition to giving a more modern look that worked well on multiple devices. Working with the marketing team, brand team, and engineering teams, we launched a revamped west elm website that kept west elm at the forefront of eCommerce by allowing for mobile optimized transactions early in the live on the smartphone.
![](https://www.jonathanmonzon.com/wp-content/uploads/2019/01/westelm-redesign-feature.png)
![](https://www.jonathanmonzon.com/wp-content/uploads/2019/01/westelm-redesign-sample2.png)
![](https://www.jonathanmonzon.com/wp-content/uploads/2019/01/westelm-redesign-sample1.png)